Sourcing Material
Despite the advent of technology in the area of procuring ingredients, it is a challenge to get things conveniently. The time, cost and efforts involved in this process was the prime factor in Home Chefs accepting reduced orders.
Marketing & Promotions
Those who have been in the industry for long, rely mostly on “word-of-mouth” marketing & social media groups to an extent. Most home chefs felt this restricted their marketing to certain communities and more specifically, to areas.
Customer Negotiations
Our survey revealed that a lot of time and effort was spent in negotiating with customers. This was heightened while dealing with fussy customers!
Order Delivery
The challenge of scheduling deliveries, guiding the delivery person to the location for pick up & following up is cumbersome especially when home chefs end up bearing the costs as well.
